Iowa Biodiesel Board

Jenna Higgins Rose Bookmark and Share


Jenna Higgins Rose is founder of Rose Media, LLC, specializing in alternative fuel, sustainable agriculture and green products communications. She served as Director of Communications for the National Biodiesel Board for nearly 10 years, during which time biodiesel awareness among consumers rose from 27 percent to 86 percent. She also spearheaded a Sustainability Awareness campaign, aiming to increase understanding of biodiesel as a sustainable, socially responsible part of the solution to dependency on foreign oil. In 2008 she launched a biodiesel social media campaign, including a YouTube channel, Facebook group and Twitter presence.

Higgins Rose continues to work for NBB as an independent contractor in addition to other renewable fuel and green product clients, including the Iowa Biodiesel Board, for which she has led communications efforts since October 2009. Prior to her career in biodiesel, she worked as a television journalist for eight years.  She has been seen on local newscasts throughout Missouri and on national television shows such as Motorweek and AgDay. Her work has been published in publications such as Newsweek, Forbes and USA Today, and many daily newspapers including the Des Moines Register.

Higgins Rose graduated with high honors from the University of Missouri, with a Bachelor of Journalism. She lives in Columbia, Missouri with her husband and sons.


© 2019 Iowa Biodiesel Board, All Rights Reserved